Having a website for your practice is very important for a number of reasons.
Not only does it allow you to have an important digital presence, but it also lets your potential patients know what you do in your practice, how your services work and how they can become new patients.
In this article I’m going to walk you through seven very important recommendations for success with your dental website.
Visible call for action
The call to action is the action we want people to take when they arrive at our website.
It could be to schedule an appointment or learn more about your services or simply call.
Whatever call to action you choose should be easily visible once people arrive at your website.
At DicoSoft Digital we recommend adding it to the main menu and additionally to the first section of the page.
In this image you can see an example of the call to action we use in our website.
Value proposition at the beginning
The value proposition is the benefit people will get from working with your practice.
This should be very clear once people arrive at your website.
As you can see in the image in the previous section, our value proposition is clear and easy to understand when people arrive at our website. “We help you attract new dental patients on a consistently and reduce no-shows”.
To better understand how to write a value proposition you can think about answering your potential customers’ question “What’s in it for me?
Clickable Phones and Emails
It is important to include the phone number and email in a visible place on the website where people can contact the office.
At DicoSoft Digital we recommend having a bar at the top of the main menu including this information.
The Phone and email information should be clickable, meaning that people can click on the phone number and automatically make the call or click on the email and automatically open the email.
This is an easy way for people to contact your practice, especially since most people browse from a cell phone.
Include Social Networks
Including social media is just as important as contact information, as many people want to get to know you first before making a decision to work with you.
That is why it is so important to have social media on your website and we recommend adding it to the top bar as well as in the footer.
It is important that the social media link opens in a new tab so that it does not take people away from your website.
Testimonials help to build people’s confidence, especially when they are new and do not know anyone who has been in your practice before.
These testimonials can be written, but we recommend videos better.
Testimonials help people see the experience that other patients have had AND this helps build confidence so that they can schedule an appointment with your practice.
Responsive for mobiles and tablets
Most people nowadays browse from their cell phones.
That is why it is so important that your website is responsive so that it works on both tablets and mobiles.
If a person enters your website and the titles are off the screen, the images don’t look right or it’s just hard to navigate, they are going to leave the website and keep looking for another practice’s website that they can understand and navigate better.
In addition, Google reviews this feature a lot to position a website in the search results, therefore, it is important that the website is responsive so that Google can consider it.
Real photos and videos
Your website is where your future patients begin to get to know you.
That is why it is so important to use real photos of the doctor, the team and the practice and not photos from image banks, so that people start to become familiar with your practice.
In all the tests we have done at Dicosoft Digital, we have noticed that the interaction of people on websites with real photos is much higher than the interaction on websites with photos from image banks.
Practices that do not have a digital presence cease to exist for a large number of people.
That is why today it is not an option to have a website, but a necessity.
But it is important to keep in mind that your website should focus on attracting new patients and making your services and your practice known with a well created user experience.
That’s why we recommend keeping in mind these seven recommendations we just shared in this article when building or improving your practice’s website.
If you need help building or improving your practice website or if you want to improve your digital presence to attract new patients, click here to speak with one of our consultants.